How often have you walked into a store after seeing a sale sign or a tempting offer?

Our excitement to purchase heightens when our most-loved products are highlighted, especially with special offers. But what if disappointment follows as the sale ended weeks ago or the product displayed is out of stock?

The traditional ways of communication (posters, pamphlets, magazine displays) show a single offering for an extended period. Conveying new information takes an unnecessary amount of time and effort.

Why choose digital signages over traditional approaches?

• Display real-time information on limited period offers and sales on the best-selling products.
• Automation removes the burden of manual effort and costs.
• Enhance customer excitement with countdowns for upcoming sales.
• Scheduling offers and promotions become more accessible while you convey your top offers to a mass audience.

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Takeaway tips:

1. A 50% off sign next to a fast selling product will likely drive enquiries for that product. Changing offers dynamically is as important as highlighting the right product, and both are key to amplifying sales.

1. Use a digital signage solution that lets you schedule your promotions in advance and track analytics. For instance, Intelisa’s AI-driven analytics help create targeted content based on results. Measure the results, modify your content creation strategy, and follow it with strategic signage placement.

Do you have a crazy story behind how your brand came into existence?

Use digital signage to convey that story and show your brand is more than the products or services it provides. A unique brand story helps establish a connection with your prospective customers.

Brand loyalty often stems when prospects connect with your brand’s values. Here are some questions you can focus on:

• What core problems you identified led you to start your brand?

Explain how you came around to the solutions that stem from your personal troubles.

• What are the unique ways you use to solve the concerned problems?

Give your audience a glimpse of your thought-out approaches.

• Does your brand name have deep values attached to it?

People love dwelling on compelling stories driving an action.

• How much have you progressed over the years?

Play with numbers and create a visual impact while depicting your progress.

• Is your brand focused on producing eco-friendly products? What other soft aspects do you cater to through your products?

Every successful brand recognizes the importance of storytelling. Instead of conveying the idea of selling products with every content piece, focus on selling experiences.

Do you know that 93% of consumers agree to make quicker buying decisions with User-generated content (UGC)?

Prospective customers will likely believe past users’ experiences and reviews rather than the experience the brand claims to provide or advertises. The impact of user-generated content on conversions remains high.  Moreover, providing unbiased information on your products helps make quicker decisions.

Showcase a social media wall

Creating a social media wall is the easiest way of incorporating UGC into digital signage. Social media works wonders in capturing attention in the retail setting. Focus on the following aspects while creating a social media wall:

• Either target a specific platform like Twitter or have a blend of different ones (Twitter, Instagram, Facebook, etc.).
• Work on identifying the platforms where your target audience talks the most.
• Next, extract all these conversations, photos, and videos and display them to your prospects.
• Include social icons on the signage to drive traffic to your social platforms.

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Takeaway tips 

1. Show your prospective customers the experience you provide through text, images, and videos. With Intelisa, you can communicate real-time updates with social media integration, ERP integration, and more. It’s time to eliminate static posters conveying outdated information to users.
2. Displaying past users’ experiences next to the products helps give customers a real-time experience to initiate the buying decision.

Does your production process differ significantly from your competitors? Is it a short yet exciting journey your prospects should know about?

Audiences love knowing the production process of the items they use regularly. Brands often make heavy claims about their products in marketing campaigns. But they rarely put effort into backing it up with proof.

Words continue to have a substantial impact but showcasing the actions builds trust. Here is what you should do instead:

• Instead of claiming the use of eco-friendly raw materials, display the entire production process.
• Provide utmost transparency to establish credibility among your target audience.
• Add enough transitions in your videos for a visually pleasing effect.
• Blend the production process with funny behind-the-scene videos to make it interesting.

People outside your retail store can see only a limited number of products displayed on the front. 

What if they are interested in spending on products they can’t see?

You can interpret audiences’ needs, but the final decision comes from their end.

With digital signages, showcase your wide range of products in a captivating and dynamic video walls. Combine them with the top benefits they provide to a targeted customer segment. Moreover, giving quick access to varieties work well in capturing interest.

Here’s how Rebecca Minkoff, one of the luxury fashion brands, uses digital signage to provide an interactive experience.

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Using this interactive digital signage, users can browse through product catalogues, contact attendants, etc. It provides a hassle-free experience of exploring items, especially during heavy crowd in-store.

Let’s say you launched an excellent new product solving a key customer challenge.

How do you know that customers wouldn’t postpone their buying decision? 

Once they do, what are the odds of them returning to purchase the same?

Highlight any of the following three components to initiate a quicker buying decision:

• The top common challenges your product solves
• Benefits you provide to different target segments
• Limited-time deals/enticing offers to fasten the buying decision.

Do you know that QR codes work great for impatient customers desiring quick information?

There are various ways of using QR codes in your product launch to enhance customer engagement. Start by understanding the needs of your target customers. Here are some everyday use cases of QR codes on digital signage displays:

• Many customers require detailed information about specific products.
  

How about installing digital signage with a QR code that loads and provides all the information one needs to decide? Try adding specific discounts for first-time users to improve the chances of instant conversion. Remember that most brands succeed in increasing conversions by making QR codes a source of additional information.

• Organize a fun quiz or giveaways.
  

QR codes also remain efficient for entertainment purposes. People love indulging in a quiz or giveaways. Many brands organize puzzle challenges or exciting events like scavenger hunts.

• Use QR codes to display your product catalogs.
  

Showcasing your wide range of products remains one of the most efficient ways of customer engagement. Provide access to your product catalogs in one easy scan, and you are good to go.

• Using QR codes for extracting customer information.

Include a short form demanding basic customer information in return for discounts or coupons. Then use the information to keep customers updated with the latest products, upcoming sales, etc.

• Direct them to your website or social page.
  

Customers love understanding a brand inside and out before making a purchase. Many minute details about your brand become a great decision-maker. Use QR codes to direct customers to your website, eCommerce store, or social channels. Help them understand the range of your products, brand story, current following, etc.

Takeaway tip: use QR codes on digital signage to organize exciting quizzes, challenges, and additional product information.

Customers have abundant questions about a new product in the market. Some are quick to address their queries while others expect to know without asking.

Using Digital Signage to answer frequently asked questions regarding the product will establish clarity. Remember that a customer’s mind having fewer questions increases the chances of conversion.

Do you know what’s the most successful feature of an in-store digital signage strategy?

Our research has found two in-depth surveys trying to figure the same out:

• According to a survey conducted by WBR, interactivity remained the top feature. They survey 100 different retailers with 87% of them dwelling on the importance of interactivity.

• Another retail survey conducted by SOTI showed that 66% of shoppers hate human interaction and prefer self-checkouts. It also revealed that 75% of shoppers like digital displays showcasing inventory availability. This shows that they hate looking for someone to help them out.

Both surveys emphasize the importance of interactive digital signage solutions.

What better way to entice your customers than using animation to showcase information?

No one likes looking at boring displays.

Let’s say your product has multiple uses and stands out amongst the competition based on the areas of diversity. Imagine explaining the uses with 2-D or 3-D animation.

Another great idea is using different animated characters to target your various customer segments. Furthermore, if you are targeting teenagers then adding animation is the best way to capture attention.